One thing I’ve noticed over the years while studying what makes people notice an ad is that a lot of marketers keep running the exact same ads for way too long. (this post is from Jerry Janucci blog)
Read this post and find useful info after every small article.
Same headline.
Same image.
Same colors.
Same wording.
Day after day after day.
And after awhile, people stop noticing them.
Not because the ads are terrible. Not because the offer suddenly became bad.
But because the ad has become familiar.
I was thinking about this recently while browsing through safelists and traffic exchanges.
You start seeing the same marketers promoting the same things over and over again. Eventually some of those ads almost stop feeling like ads entirely.
They become part of the background.
Your brain already knows what it’s looking at before you even consciously process it. Your eyes just slide past automatically.
Then somebody changes something.
Maybe it’s a completely different image.
Maybe it’s a strange headline.
Maybe the ad suddenly has a different tone or feel from everything around it.
And immediately it stands out.
Not necessarily because it’s better.
Just because it feels different.
PS: I work with program where I use 5-7 different Opt-in Pages or Landing pages – SEE This FIRST ONE
Familiarity Can Kill Attention
I think this happens much faster than most marketers realize, especially in environments where people are constantly scanning ads all day long.
Eventually even good ads lose their ability to interrupt attention.
And attention is really the first battle.
Because if nobody stops long enough to notice your ad, nothing else matters after that.
Not the landing page.
Not the offer.
Not the product.
None of it.
PS: Use different images even for the same project you are promoting. Click the image to see a different page.
Why I Change Ads So Often
A lot of the time when I change ads, there isn’t some giant marketing strategy behind it.
Honestly, it’s mostly intuition.
Sometimes I just get the feeling that people have seen the same thing too many times.
So I’ll change:
– the image
– the headline
– the colors
– the wording
– sometimes the entire vibe of the ad
Even when I’m still promoting the exact same thing.
And very often the new version immediately starts getting more attention.
Not because the previous ad failed.
Just because the new one feels fresh again.
PS: here is the ad of “2k Profit System” – I recommend – See the page HERE
Something Interesting I’ve Noticed
One thing I’ve learned is that old ads don’t always stay “old.”
Sometimes an ad that completely stopped working suddenly starts working again months later.
That’s especially true in safelist marketing.
New people join constantly.
Old members disappear.
Activity changes.
The audience shifts over time.
An ad that everybody ignored six months ago might suddenly feel brand new simply because most of the current audience hasn’t seen it in a long time.
That’s something I think a lot of marketers overlook.